I’m a writer, editor and content strategist
in the Netherlands.
I work on everything editorial, with a focus on content design: where writing and design come together.
You know those letters you write to yourself in high school? In mine, I wrote, “I want to be a writer or a website designer.”
Well, I do both.
Who I am
Cross-cultural content designer
I grew up in New Jersey, studied in Maryland and Belgium, worked in New York, then packed up and moved my life back across the ocean.
Since I’ve been here — over 10 years — I’ve freelanced for lots of clients as lots of things: blog writer, editor, SEO content manager, social media manager. I loved wearing so many hats. But then I decided to stick around at one of them, becoming a full-time content designer in 2021.
I live in a tiny rural town in Limburg, Netherlands, with my husband, daughter, dog, and chickens.
Where I’ve worked
Signify
UX Content Designer
Sep 2018 – Apr 2025
As one of only two content designers in the entire Philips Hue business, I led the editorial direction and content creation of the brand’s key content.
ASML
Freelance Writer & Editor
Feb 2019 – Mar 2022
I supported ASML’s editorial team during their first massive website redesign.
Expatica
Editor-in-Chief
Nov 2016 – Aug 2019
I played a leading role in the redesign and launch of this online resource for expats.
Fruition
Content Manager
Dec 2013 – Dec 2018
As a long-term freelancer at this digital marketing agency, I led content development for B2C and B2B clients.
Broadcasting & Cable
Assistant Editor
Mar 2011 – Aug 2013
Freelance clients
As a journalist, I covered U.S. television industry news for the weekly B2B trade magazine.
EdenFrost, for Iamsterdam
Maastricht University
Luxembourg Microfinance and Development Fund
KPUNKT Technology Marketing